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The Right Agent and Pricing


I can ensure your home sells quickly and for the best price, while making the entire process much easier for you.


1. Pricing is a real art. The biggest factor in determining how quickly your home sells is the price and deciding that price is trickier than it seems. It takes experience and even 1% more for your home can mean thousands to your bottom line.

2. Negotiating is hard and a learned art form. If you want someone to negotiate fearlessly on your behalf, you need an agent with a lot of experience and a proven track record.

3. Marketing today is much more than MLS®. To get the most for your home, you need qualified buyers to see it. That requires an agent who knows how to create a marketing plan to get as many qualified buyers as possible to find out about and view your property.

4. Paperwork takes expertise. Navigating the paperwork for a real estate transaction, takes experience and expertise to make sure everything is done correctly.


The best agents are highly skilled, real estate experts. I am on the pulse of all local market activity and have intricate knowledge of active and past inventory. I will keep you informed and will be by your side every step of the way.

Great agents are marketing geniuses. I know exactly how to set the ideal price for your property, so that it sells quickly and for top dollar. I also know how to promote your listing effectively, to attract the most qualified buyers.

Great agents are skilled negotiators. Negotiating requires expertise and skill, period. I have mastered this art and bring confidence and calm at offer time. I will guide you through the negotiation process helping you understand what to include, what to give up and most importantly, when to walk away if reasonable terms cannot be reached.

Finally, a great agent makes things easy. I dot the i’s, cross the t’s and handle all the details. I will recommend reputable movers, contractors, and other professionals you need. I will give you tips and ideas. When choosing a REALTOR®, make sure they meet this profile. It makes all the difference.


Setting the list price of your home is an art. Too low and you leave money on the table — perhaps thousands. Too high and you scare away buyers — perhaps forever.

To complicate this, your home is an emotional asset. It’s hard to see it objectively, as a “product” for sale.

Finding the optimal price requires a combination of expertise, analysis, and old fashioned street smarts.

Great agents are incredibly savvy at setting a price that maximizes the price and minimizes the time it takes to sell.

In fact, pricing is something agents spend their careers mastering. I will combine intimate local and national market knowledge, an exhaustive study of similar properties for sale, and an analysis of past sales to arrive at the optimal list price.

And then I’ll combine that with your unique needs to pick a price that fits you.

It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more showings, more offers and ultimately the highest price for you home.

If you want to get as much for your home as possible within a reasonable time frame, you need to get the price right.


The most important thing to understand is that the market rules. Buyers want to purchase your property at or near its actual market value — which may differ from the sentimental value you place on your home.

That said, choosing the right list price is essential to selling for the highest price possible. If you price too low, you risk not getting as much as you could have for your property. In fact, you could lose thousands. But if you price too high, you will lose potential buyers who may think your property is out of their price range.

It all sounds complicated, and it is. The good news is, I will help determine the true market value of your property and price it just right.